Arena Media 

 

JAVASCRIPT IS DISABLED - PAGE MAY NOT DISPLAY CORRECTLY

Partners for Now AND Next

Welcome to Arena Media. We help grow business by understanding how to change behaviour. We think about the present and future in equal measure - taking advantage of today's fast moving, always on world to keep our clients one step ahead. We call this 'Partners for Now AND Next'.

 

Here's a selection of  recent work  we have delivered for our clients to help grow their business through media innovation.

Domino's BGT 

Domino's 

Kopparberg 

Hewlett Packard 

ESPN 

Westfield 

Haven 

Innovation Norway 

Thomas Cook 

Visit Wales 

CoppaFeel.org 

Westfield Stratford 

 

Explore the logos below to see some of our clients.

Our full client list.

 

 

Arena launched in 1990 for clients drawn to a more entrepreneurial approach to growing their business beyond buying their way to success.

Since 2008 we have been part of the Havas global network, but our heritage in putting innovation first remains central to our approach today.

We believe in making the complex simple. Two guiding principles shape everything we do at Arena, and they come without a piece of jargon in sight: 'Partners for Now And Next' and 'Further, Faster'.

This image was created by Nic Hinton to celebrate Arena turning 21 in 2011. It tells our story since launch in 1990, highlighting some of the big moments in media that have shaped us along the way.

In a tough economic climate, we know it’s critical to ensure our clients hit their targets. But the pace of change today is unprecedented and the scope for media innovation is vast. We believe innovation drives growth and gains competitive advantage.

We also know that the old business cycles are dead and we need to understand real-time information, such as site sales data or social comment, as it happens – and be agile enough to react straight away.

So our clients are faced with twin objectives: delivering short term goals, while also shaping a longer range vision to take advantage of change and new consumer behaviours. And that's why we endeavour to be Partners for Now AND Next.

We have a simple promise at Arena to go Further, Faster for all of our clients.

It defines the way we all think and work, and is what we believe sets us apart from other agencies.

We look to go Further by having unique Strategic Planning capability, combining data analytics and social media monitoring with Comms Planning methods to unlock more powerful insights.

We have built a planning system Architect, which challenges briefs further by probing how consumers make choices; questioning the behaviour change needed for campaigns to succeed.

We do not limit our clients with agency share deal restrictions, giving us complete freedom to innovate – across paid, earned or owned media content.

In digital, our award winning digital business Quantum now offers e-commerce driven clients a consultancy service to find ways to drive a step change in online revenues.

Our whole approach is founded on a restless drive to find ways to go further for our clients.

In today's always-on world, staying agile and moving Faster is equally critical.

We put data analysts in to our Client teams to ensure we are able to optimise and react to real-time trends when campaigns are live.

We built a data management platform that can process data 10 times faster than standard industry tools - quickly putting insight in to the hands of people who can action it.

Spread across one operational floor, we are structured to promote not prevent integration and a rapid exchange of information between channels. TV to Search is a matter of yards.

Asked what makes us different, in a market where its often hard to tell, we are all about our speed to innovation. But because we try and avoid jargon, we think of it as going Further, Faster.

We are an integrated agency with expertise across all channels - from every form of broadcast media to the data-driven world of PPC.

Our digital services are very much immersed in the whole agency, with our Client Planning team skilled to manage all forms of media.

Our infographic below reflects the scope of services we provide at Arena, and our understanding of the interplay between media.

Our Quantum team - once an award winning digital specialist agency in its own right - now provides clients with a specialist consultancy service aimed at boosting e-commerce performance.

247 Social is our social and content division, providing clients dedicated expertise in the world of earned and owned media.

We are never distracted from our primary goal to drive business growth.

We have data analytics expertise sitting in both our Strategy Hub to aid planning and in client teams to ensure we can act on real-time insight.

Steve Booth
Chief Executive Officer

Steve founded BLM, now Arena Media, in 1990 with a vision to stretch possibilities. Steve takes responsibility for corporate development, new ventures and partnerships. He looks to harness the opportunities created in the emerging media and technology markets for the commercial benefit of all Arena Media clients. Steve has the dubious claim of once flooding an entire hotel.

Paul van Barthold
Chief Operating Officer

Paul joined BLM, now Arena Media, as its first managing director in September 2000. Paul sits on the executive management board and his primary responsibility is for all commercial matters at Arena Media. Paul’s great, great grandfather was a Dutch baron; responsible for running the Dutch East Indian colonies, no less.

Pippa Glucklich
Managing Director

Pippa joined us in 2001 and is responsible for service delivery, talent development, new business and commercial direction within the agency. Pippa is a die-hard Chelsea fan in an all-male household but balances this with her active involvement in WACL.

Pedro Avery
Chief Investment Officer

Pedro joined the company in 1997 and is now Chief Investment Officer, responsible for driving best practice in media trading across all channels and heads up our Trading board. He is an expert in leveraging best value for clients, both On and Offline and has developed a number of ground breaking launch solutions ranging across sponsorships and promotions. Our Pedro has a pilot’s licence.

Henry Daglish
Deputy Managing Director

Henry joined Arena Media in 2006, and as Deputy Managing Director, his main account responsibilities lie within the entertainment media category on the likes of The Mirror Group and ESPN. Henry is averse to holidaying anywhere but Portugal or Cornwall.

David Graham
Head of Digital Strategy

David joined the business to ensure best in class digital thinking is firmly rooted in our strategic planning and client management. He brings with him more than ten years digital experience, having worked both client and agency side on brand- building through to e-commerce and direct response. David’s chocolate lab Baxter is almost as dashing as he is.

Martin Greenbank
Performance Director

As Performance Director, Martin helps our clients access, develop and use the best tools and research in the market and keeps abreast of the latest developments in communication and consumer insight. He sits on the IPA panels tasked with developing best practice with the IPA Touchpoints research. Our ‘Marv’ has swum from Alcatraz Prison to the mainland. Twice.

Sarah Heyworth
Head of Planning

Sarah is the Head of Planning for Arena Media and is responsible for delivering strategic solutions for our clients. Sarah leads the Strategy Hub, consisting of communications planners, data and social media specialists, collaborating to uncover consumer insights which direct our solutions to drive behaviour change. Sarah’s an animal enthusiast and, in an imaginary parallel universe, she runs an animal shelter.

Jo Blake
Head of Press

Jo joined Arena Media in 2007 as Head of Press. Jo is an accredited Business Coach and sits on the ABC and PPA magazines committees. Jo used to perform singing telegrams.

Laura Braithwaite
Client Service Director

Laura has over 16 years planning experience and her key area of responsibility is account management; she prides herself on the delivery of excellent client service. Adept at multi-tasking, she can often be found exercising on Wandsworth Common at 5.30am.

Ed Cox
Joint Head of Digital

Ed is responsible for driving our digital capabilities and service and implementing digital best practice throughout the different agency teams. Ed was previously our Client Services Director, and prior to joining Arena Media in 2008 he was Head of Interactive at media consultants Billetts. Ed still doesn't know how to sew on a button.

James Gyngell
Joint Head of Digital

Jim joined the Arena Media team in 2008. His role covers all key trading negotiations and contracts for online media, third party services, technology and production. Jim also oversees the development of Emerging Channels. Jim has an ugly dog called Rocky.

Paul Bennett
Head of Arena Quantum

Paul is Head of Arena Quantum; the digital consultancy that supports both client and the wider agency with elevated thinking and solutions across digital. Paul has extensive knowledge of web technologies and, specialising in E-Commerce, he has engaged many of Arena's clients into integrated programmes; including Tesco Bank, Domino's Pizza and Thomas Cook - winning numerous industry awards. Paul can still solve the Rubik's Cube.

Jeff Taylor
Managing Director of Azure

Having built a reputation as a Toy industry expert, Jeff fulfilled an ambition to run an agency specialising in the children’s market when he launched BLM Azure (now Arena Azure) in 2002. Since launching, Azure has established itself as the No.1 specialist in the Toys & Games market, with a client portfolio that accounts for approximately 1 of every 6 toy commercials on TV. Jeff has a phobia of tortoises.

Justin Gibbons
Head of Consumer Behaviour

Justin joined Arena Media in January 2011 as Head of Behavioural Economics, responsible for integrating behavioural economics into the Arena Media planning process. Previously Justin founded Work; a company which works with Media Owners to bring new academic thinking to bear on their research challenges. Prior to this, he was Director of Strategic Devices at PHD. Justin was once a soft metal DJ.

Damian Healey
Group Head of Technology, Havas

Damien leads media technology strategy across the Havas media agencies. His remit is to ensure that our clients are able to benefit from the explosive progress of ad delivery, targeting, tracking, and data technologies. Damien has over 13 years digital media experience, with a career focus on media technology and digital advertising operations. Damien was born in Papua New Guinea, and knows how to say "Three Little Pigs" in Pidgin English.

Gary Greasby
Finance Director

Gary joined Arena Media in July 2011 as Finance Director. Gary is a Chartered Accountant with over 15 years commercial experience in the advertising, distribution and healthcare sectors. Gary is responsible for leading the finance function, driving financial strategy and ensuring the leadership team have the financial support they need to make decisions on a timely and well-informed basis. Gary opened the bat to Dermot Reeve in a pre season cricket friendly at uni.

Nick Wilsdon
Head of SEO

Nick relocated back from Moscow this year to join Arena Media as Head of SEO. With 10 years industry experience pushing SEO best practices, he is passionate about campaign integration across media channels and improving blended ROI for clients. At Arena, Nick is responsible for delivering data-driven SEO campaigns which focus on measurable results. Nick worked in Moscow for 7 years, becoming an expert on the Russian search industry.

Andrew Cockburn
Head of Local

Andrew joined Arena Media in 2004 from Carat, where he’d been working on the regional requirements of retail clients such as Specsavers and Renault. After gaining valuable experience at Arena across leading national advertisers, such as Haven Holidays, in 2009 he moved into a new role at the agency. He now leads the team that looks after clients with regional specific requirements, in including David Lloyd, TK Maxx and HobbyCraft. Andrew was part of a local Cub team that won a County Craft Making competition. (Aged 9.)

Sam McCormick
Head of TV

Sam joined Arena Media in April 2006 and now heads up the TV department, overseeing the TV planning and buying output across all clients within the agency. Her media career spans back to 1999, when she worked on clients such as Unilever and Tesco before joining the Arena team. Sam was once asked by Metallica to move to LA to run their fan club. Despite knowing nothing about the band or their music.

Nate Norrish
Head of 247 Social

Nate Norrish hails from Melbourne, Australia and brings with him over 6 years experience in Digital; from planning and trading to strategy and, more recently, as Head of Social at OMD. His key industry experience includes travel, government, finance, retail and entertainment. He joined the team to bring experience of fusing digital and traditional strategies into social thinking. Nate once released 300 sheep from a truck - to roam the streets to freedom.

Chris Armond
Group Business Director

Chris heads up Arena's dedicated Travel team. He has over 14 years experience of working within the travel sector in sales, marketing and agency roles. Chris provides management and leadership of the team and is responsible for ensuring the team is at the forefront of innovation in the sector. Chris considers himself to be the modern-day metrosexual male, having played in the first ever football match refereed by a woman.

Nicola Harvey
GROUP BUSINESS DIRECTOR - DIRECT BUSINESS

Nicola’s role at Arena Media is to ensure optimum delivery of results via business driving media solutions. Nicola spends a lot of time with clients understanding their results and customer data to fuel insight and future media plans, having worked across a number of DR centric clients in her career. More recently Nicola is the proud Mum of a new baby girl, Harriet.

Elkie Brooks
MARKETING & PRODUCTION MANAGER

Elkie is responsible for Arena's marketing and productions. Prior to joining Arena, Elkie was a Marketing Manager at Warner Music's 14th Floor Records - managing artists including Biffy Clyro, Damien Rice and The Wombats. Unknown to many, Elkie happens to be highly adept at mirror writing writing mirror. See what we did there?

Danielle Murphy
NEW BUSINESS & MARKETING MANAGER

Danielle is one of Arena's longest serving members of staff and is the agency's primary contact for new business and PR requirements. In her spare time, Danielle runs a small company renting out vintage crockery for weddings.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Arena is part of Havas Media - the world's fastest growing global advertising and communications group.

Havas Media operates in 118 countries employing over 5,600 people and is headquartered out of Paris.

Being part of Havas provides a number of benefits for our clients.

  • We have access to market leading proprietary digital and planning technology to further enhance our own capability.
  • We are able to draw on senior specialist resource across various fields from Mobile to Search to support our UK team when needed.
  • Havas provides a vast global network to share the best work and research with other markets, to further inspire thinking in the UK.
  • Havas' global scale creates added value for clients through media buying and technology partnerships.

In 2011, Havas launched its Meaningful Brands research programme. It challenges traditional definitions of brand value and points to the importance of understanding the personal values of the modern consumer for brands to build a sustainable future. People would not care if 70% of brands disappeared. Harsh? Click here to find out more.

 

 

Interested in how we could help with your business? We would love to talk to you.

Look us up or stop by for a chat.

Arena Media
247 Tottenham Court Road
London W1T 7QX
020 7182 6400

Who to contact?
For new business enquiries:

Danielle Murphy

Danielle Murphy
NEW BUSINESS &
MARKETING MANAGER



For general enquiries:


Why Arena? Our promise to go Further, Faster for our clients attracts the most ambitious, forward-thinking talent. We have a brilliant team at Arena and are always on the look out for more brilliance. We will take your career as seriously as you do.

Don’t see the position you're looking for? We're always looking for great, ambitious, skilled people to join us! Tell us why we’d be a good match. Send your CV to arena.recruitment@arena-media.co.uk

Digital Outreach Assistant

WE NEED:

A graduate who is highly passionate for all things digital with an active digital life on social platforms (for example, Twitter, Google+, Facebook or StumbleUpon)

Apply for this position

YOU HAVE:

  • A good understanding of how brands engage consumers online
  • A personal blog and/or different profiles on social platforms (for example, Twitter, Google+, Facebook or StumbleUpon) that show your participation on the internet
  • A desire to learn fast and improve their skills quickly

Back to full list of vacancies

YOU WILL:

  • Develop relationships with key target bloggers, website owners and journalists
  • Maintain press and media contact database
  • Identify opportunities for content that will generate interest, links and/or WOM coverage for our clients (depending on campaign objectives)
  • Organise and oversee production of content
  • Successfully distribute content, demonstrating clear campaign results

Digital Outreach Senior Exec.

WE NEED:

An organised team leader who is immersed in their digital life, highly addicted to the internet and social platforms.

Apply for this position

YOU HAVE:

  • A basic understanding of SEO and the role of linkbuilding in website promotion
  • Experience in running competitions, giveaways, promotions and small events (bonus but not essential).
  • Experience in managing and mentoring junior staff or a small team
  • Good organisational and time management skills and the ability to multi-task across multiple campaigns
  • Two years’ experience working in at least one of the following areas:
    • Online PR (e-press releasing, crafting hooks and stories, content placement and distribution)
    • Social Media (video platforms, social networks, blogs or community management)
    • SEO (link building, content promotion)

Back to full list of vacancies

YOU WILL:

  • Develop relationships with key target bloggers, website owners and journalists
  • Maintain our press and media contact database
  • Organise and oversee production of content (competitions, infographics, blog posts etc.)
  • Identify opportunities for content that will generate links and/or WoM coverage for our clients (depending on campaign objectives)
  • Be able to provide research into strong story/PR ideas
  • Train, manage and inspire junior members of the team
  • Contribute to the development of new content-based strategies to promote our clients online
  • Be confident presenting ideas or results in front of clients
  • Be analytical in your approach to each campaign, maintaining records of key successes and learnings
  • Play a key role in shaping the Digital Outreach department and the services we offer clients

Search Account Manager

WE NEED:

Two experienced Search marketing specialists with great search management and client facing skills to manage key accounts. The principal elements of the role are as follows:

  • Deliver Paid search performance according to client requirements &targets.
  • Responsibility for search product/ service delivery.
  • Be the main client contact for your Paid Search accounts.
  • Assisting the development of Search Marketing strategy for the key accounts, driving growth and maximising our clients’ business performance in search

We consider this a paid search marketing role, but experience of integrated marketing strategies would be a considerable advantage.

Apply for this position

YOU HAVE:

  • Excellent paid search knowledge, both strategic and implementational.
  • Must be able to communicate well, interpret search marketing to clients and manage client expectations.
  • Knowledge of industry tools and technologies
  • Good numeracy skills with strong knowledge/ experience of MS Excel
  • Passion for and wide understanding of all aspects of digital media
  • Strong time management skills and be able to prioritise work load
  • Ability to work under pressure
  • Thorough attention to detail
  • Ability to prioritise tasks and time management

Back to full list of vacancies

YOU WILL:

  • Optimise campaigns manually & utilise bid management tools to deliver on-going paid search performance.
  • Assist the development and planning of Search marketing strategy and forecast/ plan monthly paid search budgets in line with client objectives/targets.
  • Manage direct reports to effectively manage & optimise campaigns
  • Interpret performance reporting data for clients on a regular/ ad-hoc basis.
  • Key Client facing role on presenting campaign performance. Provide recommendations and subsequent results.
  • Be able to direct and/ or execute optimisations based on performance analysis.
  • Help to drive innovation and creative search solutions to clients.
  • Work alongside other online and offline account teams to deliver an integrated digital marketing solution

Senior Digital Planner / Manager

WE NEED:

A creative-thinking digital brand specialist who understands digital, content and partnership

Apply for this position

YOU HAVE:

  • Experience of brand display, content and partnership
  • Knowledge of other digital channels; mobile, gaming and social media
  • A creative and inquisitive mind
  • Ability to get the best out of media owner relationships
  • Awareness of emerging trends & technologies
  • Knowledge of industry planning tools
  • Ability to work under pressure

Back to full list of vacancies

YOU WILL:

  • Implement comms strategies across all digital channels
  • Work with planer/buyers to produce digital media schedules and take ownership of live campaigns
  • Build strong relationships with media owners to ensure high standards and delivery of innovative, market-leading solutions
  • Understand digital’s role within the media channel mix and work closely with the wider account team to ensure effective, integrated thinking
  • Produce case studies and award entries where applicable
  • Evangelise best in class digital work (internal & external) and contribute to Arena’s social media channels (Twitter, Blog, Intranet, etc)

Digital Outreach Senior Exec.

WE NEED:

We are looking for an Account Manager in the Client planning team to work across Haven Holidays, AXA & Swiftcover brands. The candidate would be expected to oversee the Digital specialists and manage day delivery, planning and fostering of client relationships. A good understanding of Offline media channels would be advantageous.

Apply for this position

YOU HAVE:

  • At least 5 years’ experience in Digital marketing
  • A passion for innovation
  • Strong experience of implement communication strategies across all digital channels
  • Proven record of developing strong relationship with strategy & specialist teams to ensure the quality of work on your clients is excellent and that agreed deadlines are met
  • A good understanding of Offline media and the role of digital within the wider media channel mix
  • The ability to work closely with the wider account team to ensure full integration and joined up thinking
  • Experience of producing & keeping updated detailed digital media schematics
  • A proven track record of independent working and proactivity
  • A desire to build and maintain strong relationships with both clients and media owners.
  • Produced a number of case studies and award entries

Back to full list of vacancies

YOU WILL:

  • Have a strong understanding and passion for Digital media
  • Lead the day to day running of each account
  • Manage all relevant clients and ensure that the outputs from the teams are continually first class
  • Manage all financial and forecasting elements for your clients’ accounts
  • Have a creative and inquisitive mind
  • Have excellent awareness of emerging trends and technologies
  • Have a good knowledge of the main industry planning tools & be able to use these to garner actionable planning insights
  • Have the ability to effectively evaluate campaign activity and present back learnings to client
  • Be fully competent in Microsoft Office skills (especially Excel and PowerPoint)
  • Have the ability to work under pressure

LOOKING FOR A REGULAR DOSE? Why not visit our BLOG or follow us on TWITTER