Our promise is to drive long term customer value through media efficiency, effectiveness and innovation.
We guarantee to deliver real value for our client’s business through totally integrated planning, consumer knowledge and insights, expertise in advanced data analysis, senior management involvement and a no nonsense approach to buying.
We are passionate about media, how it’s evolving and ever changing, what’s coming next, how consumers interact with it and are influenced by it.
We believe that understanding consumers, their relationship with brands and their consumer journey is essential to help our clients navigate through today’s complex and emerging media landscape.
Most importantly, we find ways through media to build deep, meaningful and long lasting connections with consumers that help drive our clients’ business growth.
That’s what drives us.
Entrepreneurial spirit with global scale
We offer the best of both worlds. The resource and scale of a global network with an individual, bespoke service from senior talent.
Founded over 20 years ago at a time of rapid change in the industry the agency was one of the most successful of its kind and became part of Arena / Havas in 2008.
That founding energetic spirit and individual approach lives on today in everything we do and the 120+ people who work here.
Central to this is our trading ethos and approach.
The strength of our relationships with media owners, our leading edge trading model and acute commercial awareness means we are able to access extraordinary value on our client’s behalf.
Often though the real value of media goes beyond the deal. At Arena Media we believe in creating connections that are engaging and build meaningful and longer lasting relationships with its audience
A unique balance of integration and specialist expertise
The ongoing revolution in media means there are now more routes to market than ever before, so by integrated planning we mean the intelligent combination of traditional, digital media and emerging channels.
We recognised the growing importance of digital some 12 years ago and now 40% of our business is in digital and 50% of our people are digital specialists.
Everyone sits on one floor. We mix specialists in all types of media, from the traditional (print / broadcast) to the emerging (Social media, SEO / PPC) with planners whose role it is to identify the optimal communication channel mix.
Knowledge and experience in breadth and depth.
A creative blend of consumer led planning and rigorous data analytics
Consumer insight and analytical expertise working together lies at the heart of communication planning at Arena Media.
Our core ability is to blend data analysis with category, communications and consumer insights to create more effective and innovative media solutions – all centred around the customer journey- which in turn generate long term customer value.
Our Planning team work closely with the Performance Lab, our dedicated team of expert analysts and planners, who interpret clients own marketing data to generate actionable insights.
That in turn is backed up with a range of proprietary tools to help identify optimal channel mix, weight of spend, the impact of online channels and a web based measurement system to understand performance of communication in real time
Senior people alongside every piece of business
We are committed to meeting the needs of our clients with the right level of experience and resource. Accessible senior people and talent not spread across too many accounts.
With an industry leading staff to billings ratio, of less than half the market average, we place more experienced people on our clients’ business.
Each team is tailored to a client’s specific needs and we believe the success of our long standing client relationships – Thomas Cook 18 years, Dominos 11 years is down to this approach and the collaborative way in which we work.
We have continued to invest in talent, at all levels and are fortunate to attract the best in the industry and we keep them by creating a stimulating and challenging environment to learn and grow.
