Would Jubilee’ve it Ma’am
So while it seems that everybody is going Jubilee crazy, with Old El Paso giving a nod to Queen Elizabeth’s love of the fajita, and Pizza Hut recreating her majesty’s crown in that traditional English delicacy – the pizza, we have been tracking the brands that have actually got people talking.
Whichever brand that has stood out for you in their red, white and blue jackets, whether they are ‘queentessentially’ British, or, not at all, our research has shown that however much a brand has dressed up their product, it all comes down to one thing. Would Jubilee’ve it? You have to be British to play British.
Social Media Mentions of Brands in Relation to Jubilee, source: Brandwatch
Pimms is of course synonymous with the British Summer, and despite only draping their products in a union jack, the drink has lead the way on the social scene. People have also graced their twitter accounts with abundant mentions of the cleverly named ma’amite. One either loves it or one hates it, but there’s no denying people are talking.
Kingsmill, who have also re-named their brand for the royal weekend are on the rise (like bread) in social media. The aptly named ‘Queensmill’ is not only relevant but undeniably British. It may sound obvious, but tonnes of other brands have doused their products in the royal treatment and are just not as prominent on the social scene. M&Ms stopped buying yellow and green food colouring for the occasion and are still nowhere near as prominent as our native brands.
So let’s take this moment where we can be proud to be British; raise your glass of Pimms, cut the crusts off your Marmite sarnies and show off our extraordinarily bad teeth and silly accent. Chin chin Lizzy.
Authors: Isobel Pickles & Seth Ball, Source Data: Brandwatch