It’s a wrap
Last Friday’s cover wrapped Sun was a bold step from News International, and a reported £600k dent in Sky’s budget.
It appears that the cover wrap had a negative effect on sales, with figures for the day dropping 135,000. However, some of this could be attributed to a recent 10p cover price increase.
This £600k represents the second most expensive ad in newspaper history. The only ad that cost more was when Pepsi paid £1m to change the Mirror’s masthead from red to blue.
Despite the drop in sales, News International are claiming this as a success, “setting new standards for our industry”.
I am guessing they forgot about the Fiat wrap of the Express the day Obama got elected…