*

5 Cool Things | Arena Media

Arena Media 

 
Archive
5 cool things
World’s first wearable and programmable T-shirt is released into marketplace, thanks to its maker - Ballantine.  The t-shirt maker calls it tShirtOS with an interactive integrated display and a camera onboard Photo: Ballentine/Cutecircuit

As the relentless march of technology continues to make what seemed futuristic a couple of years ago a commonplace norm, we are seeing electronics simultaneously get cheaper, more powerful and more electronically efficient. And now you can see all of this wonderfully brought to life on a T-shirt. Scotch whisky brand Ballantines have created a programmable, connected T-shirt that aims to be a “canvas for creativity”. The tshirtOS is a great example of pervasive computing and has a screen, a micro camera and a wifi connection that allows it to connect with a companion app. So you can upload photos to it, publish status updates and Tweets. It’s not gone in to mass production, but in a Kickstarter-esque, crowdfunding type way, they have asked for people to register their interest, and if there is enough, they will put it into production.

Read More

PlaceMe

I’ve written about the next wave of Social, Location, Mobile (SoLoMo) apps that came out of SXSWi12 before. They are ambient and uninitiated, unlike a Foursquare or a Facebook places, which require a user action to check in. Whilst Highlight, Glancee (who Facebook have just bought to help evolve their mobile offering) and Sonar all fit strongly in this category, nothing is quite as pervasive as PlaceMe – the first app that really brings the auto check to life. Instead of declaring yourself somewhere, PlaceMe is always on, recording and publishing where you are, wherever you go. Too much? Let the founder talk you through app and how it functions. It’s not worth sticking through the whole 30mins, but the demo is worth a watch. Whilst this is intrusion on an unprecedented level, the richness of personal data it gathers could inform targeting and personalisation in a much more meaningful way. For example, it could give you advance traffic warnings knowing that you take the same route back from work every week.

Read More

 

Intel Smart Sensors

Cities are about to get ‘smarter’. Much like the Internet of Things, which has been well written about, Smart Sensors are all about injecting connectivity into objects. Intel have developed a range of sensors that track motion, weather, air quality and, more relevant for us, what they are calling the ‘life management’ sensor. Also dubbed the ‘marketing sensor’, it will gather data from user behaviour in the real world and use this as fuel for targeted advertising. They are currently trialling them in petrol stations in Brazil, where the sensors communicate with computers in cars to look at last tire rotations and engine needs to feed digital outdoor formats for the likes of Pirelli and Castrol.

Read More