The big story (and the one most of us were waiting to hear about) at #Twitter4Brands last Thursday was the launch of Twitter #Music. It can be used either as an app on iOS or on the web. Powered by We Are Hunted, it allows you to listen to music based on public data posted on Twitter. For example, what your followers are listening to, songs you might like based on who you follow and top music overall. As far as we can foresee at the moment, this will have no real impact on brands but will be great for music artists and their teams.
There are plenty of successful compilations on YouTube showing mankind failing and being awesome, but it was only with the Harlem Shake meme explosion that I noticed how a lot of people make money with other people’s creativity.
The HS compilations appeared about a week after the original video was uploaded. Soon, replications of the meme reached the level that even the keyword “compilation” became a meme by itself – with variations like “compilation (best videos)”, “best/funniest”, “top 10″, “ultimate” and so on…
It’s all about maths and magic: if 3 minutes is the ideal length for a video and there are plenty of 10-second videos, why not compile around 18 videos and get more views than all the originals combined?
After the meteorite fell in Russia, I started the Unimpressed Driver meme with 5 different versions and one compilation video.
After more than a month, the results clearly support my theory:
The compilation had more views than alltheothervideos in total.
In a world that is more connected than ever, it seems the famous formula to “divide and conquer” became outdated.
You could fairly say our immune system is buggered. Whenever there’s a bug going round, we’ll catch it and sneeze it right back out, spreading the infection to colleagues, clients, friends, family and followers.
Unlike most offices, this has nothing to do with the air conditioning. I blame the recruitment process. Arena tends to hire people who are prone to trends, fads, earworms, buzzwords, memes and virals. Because knowing what it’s like to need to share something helps us do our jobs better.
We’ve recently had the Harlem Shakes and a severe case of Hadouken, and I wouldn’t be surprised if 247 Tottenham Court Road became be the backdrop for many more memes.
Living in London, you can see just how much history is bursting at the seams of each street. You can see the different generations of the past blend together from the shapes of the streets, the varying window styles on the buildings, and the distant tall peaks in the skyline.
The Arena Planning Book Club don’t just sit around watching TV ads, discussing pure genius planning and destined to fail campaigns; we make the most of our bipedalism, and up ourselves and our books (there aren’t actually any books) beyond Tottenham Court Road. Today we went over to the painfully cool Wieden & Kennedy offices in Shoreditch, adorned with what I can only presume is overspill from those crazy creative heads – like the mannequin named blender head guy because he had a blender instead of a head.
We had the pleasure of talking to W&K’s head of planning Paul Colman, who explained to us media folk what goes on in the creative process (it’s all about chaos), what the role of the planner is and what the hell was behind the Cravendale adverts with those hyper-evolved kitties. What stood out for me the most however were the philosophies that appear to underpin every piece of work that came out of the office, and everyone that went in. Embracing failure and learning from it, and accepting and going with the chaotic nature of planning were the key values that from where I was sitting, formed the foundation of the agency’s all important culture.
Since the Olympics affected so many aspects of our lives, the birth of Olympic memes was inevitable.
It doesn’t take much maths to figure out that if 27 million of us watched the Opening Ceremony, a couple of internet-savyy geeks would pick up on Queen’s bored face. Here is what she thought according to the Internet.
You’ve managed crazy brainstorm sessions, survived data tsunamis and worked with genius developers and quirky designers to create a piece of irresistible linkbait for your client. You’ve even identified which influencers are most likely to share your content. All you need to do now is let them know it’s there. Don’t muck it up.
Social Media has substantially revolutionised the way we communicate and interact globally, as well as the way we fulfil our social needs.
Abraham Maslow was an American psychologist that proposed a theory in 1943, called Maslow’s Hierarchy of Needs. He used the terms Physiological, Safety, Belonging, Esteem and Self-Realization to describe which motivations are more important to us and to what extent. The more fundamental and basic needs are at the bottom of the hierarchy. The following infographic shows how we can relate the most popular Social Media platforms to Maslow’s social needs.
Lucky Chunli Fu of Qingdao, China, downloaded the 25 Billionth iOS App the other day. He won a $10,000 iTunes card for making the landmark purchase. I think that will keep him in Apps and music for a while. With Android topping 10 billion downloads it’s clear that Apps have become THE growth medium of the last four years since the App store opened in 2008.
Your partner for now and next Look us up.
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