Like the start of most new jobs, my first day or two at Arena was mostly a struggle to remember a veritable myriad of passwords and names, but once all that was out of the way, I was able to sink my teeth into the role of graduate analyst.
It’s a little unusual working for an agency whose bread and butter is planning and buying media when you’re not responsible for either of those things, but I’m baffled by the sheer breadth of activities I’ve been involved in already. One minute you’re sifting through data, finding juicy chunks of information about the client’s consumer. Then, at a moment’s notice, you’re doing undercover user experience research and getting sized up by security as a shoplifter with self-doubt.
Read More
