Arena Media 

Do you remember the first time you saw famous logos, from brands like McDonalds, Pepsi or Puma? I didn’t think so… Nowadays we’re bombarded with advertisements and brands every day, so that’s difficult to try having a fresh vision of what they mean and feel to us, like you’ve never saw them before.

There is no shortage of doom and gloom in our daily news – mostly economy related – which can potentially mislead us in to thinking that life has gone backwards over the past few years. But of course, in bigger picture terms, it hasn’t. If we think about the potential available to us literally at our finger tips, then we realise that the human race could occasionally do with being given a good shake and told to stop feeling so sorry for itself. Next time you get wound up when Skype takes too long to connect a video call to a friend travelling in a Asia or when your train home is late by 6 minutes, just think: is it really such a big deal or have we just got horribly used to instant-gratification. We’ve just been conditioned this way, and road-rage and twitter rants suggest it’s getting worse!

This little clip of shouty but most amusing American comedian Louis CK makes the same point but in a much funnier way – as evidenced by the 4.9m views on You Tube. The line, “Everyone on every plane should be constantly saying, ‘Oh My God. You are sitting in a chair in the Sky’,” is particularly gold dust. Or maybe it’s the way he says it.