If I search “Cabernet Sauvignon” after Newsnight tonight, I’m probably hoping to learn more about wine. But if I search the same thing on my way to a friend Saturday afternoon, there’s a good chance I’m looking for a place near me where I can buy a nice bottle.
Which search results are relevant for me doesn’t depend on which device I’m using – with Galaxy Notes, iPad Minis and a range of Touchscreen Ultrabooks on the market, the differences between smartphones, tablets and laptops are vanishing quickly. What matters to me depends on my situation.
With yesterday’s announcement of Enhanced Campaigns, it looks like Google Adwords is catching up with the way the world really works.