With the buzz around the Olympics reaching fever pitch, its been really interesting seeing how the key sponsors have been using the web to extend their marketing. One example that caught my attention over the last few weeks has been BA’s ‘right up your street‘ campaign. The TV ad itself is interesting because counter-intuitively, the airline are asking its customers not to fly during the games but to stay at home and cheer Team GB to victory!
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Back by popular demand, the latest in our series of infographics on in-game Twitter conversation is here. After a quiet first half which saw conversation spike as Rooney missed a sitter, the match livened up as did the Twittersphere with the goal that was, the goal that wasn’t (and rightly so) and everything in between.
Once again we’ve added a new element, bringing in the most talked about brands in relation the the competition, with some pretty pants results.
The visualisation was put together by the Strategy Hubs Analysts Seth Ball & James Booth and the data was provided by Brandwatch – a social media monitoring and analysis tool.
Any questions then use the comments or get in contact with one of the team.
Here in the Strategy Hub myself and James Booth are always looking for excuses to combine our two true passions; Football and Social Media Monitoring.
We wanted to know how much incidents during the match affected mentions on Twitter in real time. What gets talked about the most? Who gets talked about the most? Is anyone weally warming to Woy yet? Can we make a little stick man that looks like Laurent Blanc?
Here is the result of our work, click on it for a larger version.
As you can see even for an event like England v France where you would think everyone who is interested would be solely focused on the TV many people were still dual screening to share the highs and the lows of the beautiful game.
Brandwatch who supplied the data for this visualisation have also created their own real time worm based visualisation for Euro 2012 .