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Arena Hadouken
 You could fairly say our immune system is buggered. Whenever there’s a bug going round, we’ll catch it and sneeze it right back out, spreading the infection to colleagues, clients, friends, family and followers.

Unlike most offices, this has nothing to do with the air conditioning. I blame the recruitment process. Arena tends to hire people who are prone to trends, fads, earworms, buzzwords, memes and virals. Because knowing what it’s like to need to share something helps us do our jobs better.

We’ve recently had the Harlem Shakes and a severe case of Hadouken, and I wouldn’t be surprised if 247 Tottenham Court Road became be the backdrop for many more memes.