ZSL LONDON RETURNS TO TV AFTER 20 YEARS
Ads created by Craven will promote the launch of the 185-year-old zoo’s Tiger Territory in the Spring. Media activity is being handled by Arena Media …
14 Mar
DOMINO’S EXPANDS INTO CONTENT CREATION THROUGH WEEKLY ONLINE FOOTBALL SITCOM ‘THE SUPPORT GROUP’
DOMINO’S EXPANDS INTO CONTENT CREATION THROUGH WEEKLY ONLINE FOOTBALL SITCOM ‘THE SUPPORT GROUP’
Domino’s is to expand into content creation through a weekly online sitcom relating to weekly football events. The Support Group, developed by Zodiak Active, will be …
07 Mar
HAS PRODUCT PLACEMENT FAILED TO MAKE THE BIG IMPACT THAT MANY PREDICTED?
HAS PRODUCT PLACEMENT FAILED TO MAKE THE BIG IMPACT THAT MANY PREDICTED?
YES – STEVE BOOTH, CHIEF EXECUTIVE, ARENA MEDIA The initial approach has been conservative, given how loose the rules are. Despite the hype, there was no …
27 Feb
SIX THEMES AT THE MOBILE WORLD CONGRESS 2013 SET TO IMPACT THE MEDIA
SIX THEMES AT THE MOBILE WORLD CONGRESS 2013 SET TO IMPACT THE MEDIA
Mark Holden, the new head of futures at Arena Media, reports back from this week’s Mobile World Congress in Barcelona on what he believes will …
24 Feb
MOBILE WORLD CONGRESS: SMARTPHONE INDUSTRY MUST GO BACK TO THE FUTURE
MOBILE WORLD CONGRESS: SMARTPHONE INDUSTRY MUST GO BACK TO THE FUTURE
More than 70,000 delegates will descend on Barcelona for the annual Mobile World Congress this week, where they will debate how to connect billions more …
22 Feb
EUROSTAR REIGNITES BATTLE BETWEEN ENGLAND AND FRANCE IN NEW AD
EUROSTAR REIGNITES BATTLE BETWEEN ENGLAND AND FRANCE IN NEW AD
Eurostar is launching a tongue-in-cheek print campaign this weekend, poking fun at past battles between England and France, ahead of Saturday’s 6 Nations rugby match …
22 Feb
THE FUTURE: PLANNING FOR THE ATTENTION DEFICIT
THE FUTURE: PLANNING FOR THE ATTENTION DEFICIT
By now we are all well aware that the media landscape is going through a process of digital acceleration. There has been a rapid and …
21 Feb
HARLEM SHAKES LONDON AS CRAZE CONQUERS OFFICE
HARLEM SHAKES LONDON AS CRAZE CONQUERS OFFICE
Uh-oh! The Harlem Shake dance craze is taking over corporate London. Here’s the staff at media-buying firm Arena Media in Tottenham Court Road doing their version. …
21 Feb
SORRY CHAPS, OLD BOYS ONLY…
SORRY CHAPS, OLD BOYS ONLY…
If you’ve never had a game of ‘social class bingo’ while watching the opening episode of a new The Apprentice you’ve missed a treat. Self-made …
13 Feb
MY MEDIA WEEK – JO BLAKE
MY MEDIA WEEK – JO BLAKE
Monday Up at 5.30am and off to the gym – the diet and exercise regime started on 2 January. My previous regime involved eating a whole …
